{"id":1123,"date":"2022-05-16T07:29:57","date_gmt":"2022-05-16T11:29:57","guid":{"rendered":"https:\/\/verito.com\/blog\/?p=1123"},"modified":"2022-05-16T07:29:57","modified_gmt":"2022-05-16T11:29:57","slug":"a-guide-to-public-cloud","status":"publish","type":"post","link":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/","title":{"rendered":"An All-Inclusive Guide to Public Cloud"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The tremendous growth and popularity of cloud computing have attracted both consumers and businesses toward its global adoption. Because of the exponential rise in data consumed over the web, storing sensitive information, resources, and business applications on in-house servers has become a tough nut to crack. Besides this, there are challenges in maintaining their security and setting up local infrastructure. Even if your business can invest in the infrastructure, scalability would become a challenge, particularly when the workforce is forced to work remotely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be wondering &#8211; <\/span><b><i>How would you benefit your business by tackling all these challenges without incurring huge expenses?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is where the public cloud plays an essential role as a solution to many challenges. Using this form of cloud technology, you outsource the on-premise infrastructure and thus, avoid the high cost of hardware\/software procurement, maintenance, and up-gradation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need statistics on this aspect, you would be surprised to know that the public cloud services market is expected to grow by 18.8% from 2019 to 2022, says <\/span><a href=\"https:\/\/www.statista.com\/statistics\/258718\/market-growth-forecast-of-public-it-cloud-services-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig deeper into various aspects of the public cloud to understand its benefits for your business.<\/span><\/p>\n<h2 id=\"what-is-public-cloud\"><b>What is Public Cloud?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The public cloud refers to the cloud computing model in which a third-party cloud service provider provides and administers computing resources for businesses of all sizes. It works to eliminate the need to host such resources on privately-held IT infrastructure. As a result, you can save on the maintenance and purchase cost of various hardware and software required while also retaining your data privacy.<\/span><\/p>\n<h2 id=\"top-features-of-public-cloud\"><b>Top Features of Public Cloud<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"easy-to-work-from-anywhere\"><b>Easy to work from anywhere<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The shared accessibility to a public cloud platform via the Internet can make you and your team work remotely and use the same cloud resources anytime and from anywhere.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"reliable-data-access\"><b>Reliable data access<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The robust architecture of the public cloud ensures maximum server uptime guarantee to make the cloud server accessible without glitches. (With Verito\u2019s Cloud, you can get an SLA-backed uptime guarantee of 99.995%).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"no-worries-about-it-maintenance\"><b>No worries about IT maintenance<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By switching to the public cloud, you become free from the task of server maintenance and up-gradation. Instead, the chosen public cloud provider will do that for your benefit and reduce the related costs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"pay-as-you-go\"><b>Pay as you go<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most public cloud service providers charge their clients based on the pay-per-use pricing model, which can help you save a significant amount every month.<\/span><\/p>\n<h2 id=\"benefits-of-public-cloud\"><b>Benefits of Public Cloud<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Given below are four primary benefits of using a public cloud:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"cost-savings\"><b>Cost savings<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Selecting a public cloud over private or hybrid cloud solutions is comparatively less expensive. It is because multiple businesses\/users share the same resources.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"saves-time-at-work\"><b>Saves time at work<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With easy collaboration between multiple users working on the public cloud, the overall business processes can become time-efficient.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"easy-to-set-up\"><b>Easy to set up<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can quickly get started in using the public cloud. The deployment and configuration of the public cloud are quite fast in general, and the setup time depends on the chosen service provider.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"data-security-and-backups\"><b>Data security and backups<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you run a small business or a large, established organization, you can benefit from the security of your data and applications with the help of a wide range of security measures.<\/span><\/p>\n<h2 id=\"use-cases-of-public-cloud\"><b>Use Cases of Public Cloud<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Public cloud is helpful in various scenarios and business needs. These include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"application-hosting\"><b>Application hosting<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can host several business applications on third-party cloud servers and make them accessible to multiple users using public cloud. This is much better than relying on the physical distribution of software in an in-house environment.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"remote-access-to-data\"><b>Remote access to data<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remote data access remains one of the primary use cases of public cloud for diverse businesses. It also helps in reducing the overall cost of IT infrastructure maintenance and up-gradation because of its pay-as-you-use pricing model.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"e-commerce-business-applications\"><b>E-commerce business applications<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The public cloud backs many e-commerce businesses to ensure that the app\u2019s response time does not impact the shopping experience during peak season.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 id=\"banking-and-finance-sector\"><b>Banking and finance sector<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These sectors require utmost security and scalability due to the nature of their business, which can be best handled by using public cloud.<\/span><\/p>\n<h2 id=\"4-reasons-you-should-use-public-cloud-for-your-business\"><b>4 Reasons You Should Use Public Cloud for Your Business<\/b><b><\/b><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"high-market-share\"><b>High market share<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As per a <\/span><a href=\"https:\/\/kinsta.com\/blog\/cloud-market-share\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">statistical report<\/span><\/a><span style=\"font-weight: 400;\">, more than 90% of businesses prefer using a public cloud, while the market share for private and hybrid cloud is comparatively lower. Although it is up to you to decide which way you want to go, it is crucial to understand the differences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Private cloud does offer exclusive cloud solutions for individual businesses but with a lower scope of scalability. On the other hand, a hybrid cloud is a combination of public and private cloud but with added complexities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This eventually makes public cloud a more preferred choice amongst different types of businesses.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"operational-cost-savings\"><b>Operational cost savings<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Public cloud also allows you to access the cloud solutions as per your requirements, i.e., selecting a plan that suits your needs and paying only for what you use. This way, you can plan to invest the saved amount into the core business and boost overall profitability.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"disaster-recovery-mechanism\"><b>Disaster recovery mechanism<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With public cloud, you can benefit from automated disaster recovery measures that enable business continuity by backing up data in case of unexpected failures.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 id=\"security\"><b>Security<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Public cloud environment is designed to safeguard user data with the help of firewalls, multi-factor authentication, and various other security measures. If you are worried about intrusion attacks on your business data, now is the right time to switch to public cloud.<\/span><\/p>\n<h2 id=\"public-cloud-architecture\"><b>Public Cloud Architecture<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most public cloud providers offer a fully-virtualized cloud environment with unique architecture to enable multiple clients to run workloads on shared infrastructure. As a result, all the users benefit from using the same computing resources but in a shared manner in the public cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Public cloud architecture can be classified into three types of hosted services, namely SaaS, IaaS, and PaaS.\u00a0<\/span><\/p>\n<h3 id=\"software-as-a-service-saas\"><b>Software as a Service (SaaS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SaaS is considered a way to deliver applications via the Internet. Its structure enables the cloud service provider or the business to distribute the public-cloud-hosted software. Hence, it allows multiple users to use the same software over the web without installing it on their devices. Furthermore, since it is centrally managed, it eliminates the need for software configuration, installation, or upgradation at the user\u2019s end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example &#8211; Office 365<\/span><\/p>\n<h3 id=\"infrastructure-as-a-service-iaas\"><b>Infrastructure as a Service (IaaS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This public cloud model is particularly useful for organizations that need to outsource their data center requirements to a cloud solution provider. Here, the chosen service provider will host the cloud servers, hardware, and other essentials while also maintaining the required environment for the IT setup. On the other hand, the organizations will pay only for their resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example &#8211; Amazon Web Services (AWS)<\/span><\/p>\n<h3 id=\"platform-as-a-service-paas\"><b>Platform as a Service (PaaS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As a cloud computing approach, PaaS enables the public cloud providers to offer software and hardware tools to the end-users through the Internet. Here, the cloud provider creates and maintains an environment that consists of computing\/storage resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This model of public cloud is mainly used for software development. A typical example of PaaS is Windows Azure.<\/span><\/p>\n<h2 id=\"public-cloud-and-the-related-security-challenges\"><b>Public Cloud and the Related Security Challenges<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most organizations, big or small, are now using cloud services in one form or another. In such a dependent scenario, they must assess and consider data security when hosted on a public cloud. Furthermore, since multiple clients and users access a public cloud setup, it is obvious to think about the overall security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, public cloud providers work relentlessly and ensure safety from data breaches to keep the security checks under control. For this task, they hire skilled security professionals to automate security functions and identify malicious behavior in the system as soon as it happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to benefit from using public cloud, you should consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Risk assessment to avoid potential threats\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data encryption to prevent unauthorized access to business data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backup solutions to eliminate the risk of data loss in case of unforeseen events<\/span><\/li>\n<\/ul>\n<h2 id=\"how-does-verito-technologies-help-with-cloud-services\"><b>How Does Verito Technologies Help with Cloud Services?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Verito Technologies is a reliable name in the list of managed private cloud service providers. We offer private <\/span><a href=\"https:\/\/verito.com\/cloud-hosting\" target=\"_blank\" rel=\"dofollow\" ><span style=\"font-weight: 400;\">cloud solutions<\/span><\/a><span style=\"font-weight: 400;\"> to clients from different industries based on their specific needs. In addition, we enable our clients to host their data and applications on our dedicated servers to focus more on their core businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If looking for reliable, cost-effective private cloud solutions, look no further than Verito\u2019s Cloud. We will help you migrate the data from the local-host environment to our cloud servers. Call us to discuss your cloud requirements at 1-855-583-7486.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"The tremendous growth and popularity of cloud computing have attracted both consumers and businesses toward its global adoption.&hellip;\n","protected":false},"author":12,"featured_media":1124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[87,86,79],"class_list":{"0":"post-1123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cloud-hosting","8":"tag-private-cloud","9":"tag-public-cloud","10":"tag-verito-technologies"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An All-Inclusive Guide to Public Cloud - Verito Technologies | Blog<\/title>\n<meta name=\"description\" content=\"Public cloud refers to the cloud model in which a third-party service provider administers computing resources for businesses of all sizes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An All-Inclusive Guide to Public Cloud\" \/>\n<meta property=\"og:description\" content=\"The tremendous growth and popularity of cloud computing have attracted both consumers and businesses toward its global adoption. Because of the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Verito Technologies | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T11:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verito.com\/blog\/wp-content\/uploads\/2022\/05\/All-About-Public-Cloud.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camren Majors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camren Majors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"An All-Inclusive Guide to Public Cloud - Verito Technologies | Blog","description":"Public cloud refers to the cloud model in which a third-party service provider administers computing resources for businesses of all sizes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/","og_locale":"en_US","og_type":"article","og_title":"An All-Inclusive Guide to Public Cloud","og_description":"The tremendous growth and popularity of cloud computing have attracted both consumers and businesses toward its global adoption. Because of the","og_url":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/","og_site_name":"Verito Technologies | Blog","article_published_time":"2022-05-16T11:29:57+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/verito.com\/blog\/wp-content\/uploads\/2022\/05\/All-About-Public-Cloud.png","type":"image\/png"}],"author":"Camren Majors","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Camren Majors","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/#article","isPartOf":{"@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/"},"author":{"name":"Camren Majors","@id":"https:\/\/verito.com\/blog\/#\/schema\/person\/865ad0905f2ef35c7587605a88ab6c1e"},"headline":"An All-Inclusive Guide to Public Cloud","datePublished":"2022-05-16T11:29:57+00:00","mainEntityOfPage":{"@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/"},"wordCount":1435,"publisher":{"@id":"https:\/\/verito.com\/blog\/#organization"},"image":{"@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/#primaryimage"},"thumbnailUrl":"https:\/\/verito.com\/blog\/wp-content\/uploads\/2022\/05\/All-About-Public-Cloud.png","keywords":["Private Cloud","Public Cloud","Verito Technologies"],"articleSection":["Cloud Hosting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/","url":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/","name":"An All-Inclusive Guide to Public Cloud - Verito Technologies | Blog","isPartOf":{"@id":"https:\/\/verito.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/#primaryimage"},"image":{"@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/#primaryimage"},"thumbnailUrl":"https:\/\/verito.com\/blog\/wp-content\/uploads\/2022\/05\/All-About-Public-Cloud.png","datePublished":"2022-05-16T11:29:57+00:00","description":"Public cloud refers to the cloud model in which a third-party service provider administers computing resources for businesses of all sizes.","breadcrumb":{"@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/#primaryimage","url":"https:\/\/verito.com\/blog\/wp-content\/uploads\/2022\/05\/All-About-Public-Cloud.png","contentUrl":"https:\/\/verito.com\/blog\/wp-content\/uploads\/2022\/05\/All-About-Public-Cloud.png","width":1000,"height":500,"caption":"All About Public Cloud - Verito Technologies"},{"@type":"BreadcrumbList","@id":"https:\/\/verito.com\/blog\/a-guide-to-public-cloud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verito.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Cloud Hosting","item":"https:\/\/verito.com\/blog\/category\/cloud-hosting\/"},{"@type":"ListItem","position":3,"name":"An All-Inclusive Guide to Public Cloud"}]},{"@type":"WebSite","@id":"https:\/\/verito.com\/blog\/#website","url":"https:\/\/verito.com\/blog\/","name":"Verito Technologies | Blog","description":"Verito Technologies Blog","publisher":{"@id":"https:\/\/verito.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verito.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verito.com\/blog\/#organization","name":"Verito Technologies","url":"https:\/\/verito.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verito.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/verito.com\/blog\/wp-content\/uploads\/2020\/01\/logo_blue.png","contentUrl":"https:\/\/verito.com\/blog\/wp-content\/uploads\/2020\/01\/logo_blue.png","width":625,"height":208,"caption":"Verito Technologies"},"image":{"@id":"https:\/\/verito.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/verito.com\/blog\/#\/schema\/person\/865ad0905f2ef35c7587605a88ab6c1e","name":"Camren Majors","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verito.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/77bfceda618286bd3464259eedc244dda94e71f2d7782a878cb75fd25c966426?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/77bfceda618286bd3464259eedc244dda94e71f2d7782a878cb75fd25c966426?s=96&d=mm&r=g","caption":"Camren Majors"},"description":"Camren Majors is co-founder and Chief Revenue Officer of Verito Technologies, a cloud hosting and managed IT company built exclusively for tax and accounting firms. He is the co-author of Beyond Best Practices: Modernizing the Successful Accounting Firm (2026). His work has been featured in NATP TAXPRO Magazine and he has presented for NATP, NAEA, and NSA."}]}},"_links":{"self":[{"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/posts\/1123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/comments?post=1123"}],"version-history":[{"count":1,"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/posts\/1123\/revisions"}],"predecessor-version":[{"id":1125,"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/posts\/1123\/revisions\/1125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/media\/1124"}],"wp:attachment":[{"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/media?parent=1123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/categories?post=1123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verito.com\/blog\/wp-json\/wp\/v2\/tags?post=1123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}