The tremendous growth and popularity of cloud computing have attracted both consumers and businesses toward its global adoption. Because of the exponential rise in data consumed over the web, storing sensitive information, resources, and business applications on in-house servers has become a tough nut to crack. Besides this, there are challenges in maintaining their security and setting up local infrastructure. Even if your business can invest in the infrastructure, scalability would become a challenge, particularly when the workforce is forced to work remotely.
You might be wondering – How would you benefit your business by tackling all these challenges without incurring huge expenses?
This is where the public cloud plays an essential role as a solution to many challenges. Using this form of cloud technology, you outsource the on-premise infrastructure and thus, avoid the high cost of hardware/software procurement, maintenance, and up-gradation.
If you need statistics on this aspect, you would be surprised to know that the public cloud services market is expected to grow by 18.8% from 2019 to 2022, says Statista.
Let’s dig deeper into various aspects of the public cloud to understand its benefits for your business.
What is Public Cloud?
The public cloud refers to the cloud computing model in which a third-party cloud service provider provides and administers computing resources for businesses of all sizes. It works to eliminate the need to host such resources on privately-held IT infrastructure. As a result, you can save on the maintenance and purchase cost of various hardware and software required while also retaining your data privacy.
Top Features of Public Cloud
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Easy to work from anywhere
The shared accessibility to a public cloud platform via the Internet can make you and your team work remotely and use the same cloud resources anytime and from anywhere.
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Reliable data access
The robust architecture of the public cloud ensures maximum server uptime guarantee to make the cloud server accessible without glitches. (With Verito’s Cloud, you can get an SLA-backed uptime guarantee of 99.995%).
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No worries about IT maintenance
By switching to the public cloud, you become free from the task of server maintenance and up-gradation. Instead, the chosen public cloud provider will do that for your benefit and reduce the related costs.
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Pay as you go
Most public cloud service providers charge their clients based on the pay-per-use pricing model, which can help you save a significant amount every month.
Benefits of Public Cloud
Given below are four primary benefits of using a public cloud:
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Cost savings
Selecting a public cloud over private or hybrid cloud solutions is comparatively less expensive. It is because multiple businesses/users share the same resources.
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Saves time at work
With easy collaboration between multiple users working on the public cloud, the overall business processes can become time-efficient.
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Easy to set up
You can quickly get started in using the public cloud. The deployment and configuration of the public cloud are quite fast in general, and the setup time depends on the chosen service provider.
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Data security and backups
Whether you run a small business or a large, established organization, you can benefit from the security of your data and applications with the help of a wide range of security measures.
Use Cases of Public Cloud
Public cloud is helpful in various scenarios and business needs. These include:
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Application hosting
You can host several business applications on third-party cloud servers and make them accessible to multiple users using public cloud. This is much better than relying on the physical distribution of software in an in-house environment.
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Remote access to data
Remote data access remains one of the primary use cases of public cloud for diverse businesses. It also helps in reducing the overall cost of IT infrastructure maintenance and up-gradation because of its pay-as-you-use pricing model.
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E-commerce business applications
The public cloud backs many e-commerce businesses to ensure that the app’s response time does not impact the shopping experience during peak season.
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Banking and finance sector
These sectors require utmost security and scalability due to the nature of their business, which can be best handled by using public cloud.
4 Reasons You Should Use Public Cloud for Your Business
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High market share
As per a statistical report, more than 90% of businesses prefer using a public cloud, while the market share for private and hybrid cloud is comparatively lower. Although it is up to you to decide which way you want to go, it is crucial to understand the differences.
Private cloud does offer exclusive cloud solutions for individual businesses but with a lower scope of scalability. On the other hand, a hybrid cloud is a combination of public and private cloud but with added complexities.
This eventually makes public cloud a more preferred choice amongst different types of businesses.
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Operational cost savings
Public cloud also allows you to access the cloud solutions as per your requirements, i.e., selecting a plan that suits your needs and paying only for what you use. This way, you can plan to invest the saved amount into the core business and boost overall profitability.
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Disaster recovery mechanism
With public cloud, you can benefit from automated disaster recovery measures that enable business continuity by backing up data in case of unexpected failures.
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Security
Public cloud environment is designed to safeguard user data with the help of firewalls, multi-factor authentication, and various other security measures. If you are worried about intrusion attacks on your business data, now is the right time to switch to public cloud.
Public Cloud Architecture
Most public cloud providers offer a fully-virtualized cloud environment with unique architecture to enable multiple clients to run workloads on shared infrastructure. As a result, all the users benefit from using the same computing resources but in a shared manner in the public cloud.
Public cloud architecture can be classified into three types of hosted services, namely SaaS, IaaS, and PaaS.
Software as a Service (SaaS)
SaaS is considered a way to deliver applications via the Internet. Its structure enables the cloud service provider or the business to distribute the public-cloud-hosted software. Hence, it allows multiple users to use the same software over the web without installing it on their devices. Furthermore, since it is centrally managed, it eliminates the need for software configuration, installation, or upgradation at the user’s end.
For example – Office 365
Infrastructure as a Service (IaaS)
This public cloud model is particularly useful for organizations that need to outsource their data center requirements to a cloud solution provider. Here, the chosen service provider will host the cloud servers, hardware, and other essentials while also maintaining the required environment for the IT setup. On the other hand, the organizations will pay only for their resources.
Example – Amazon Web Services (AWS)
Platform as a Service (PaaS)
As a cloud computing approach, PaaS enables the public cloud providers to offer software and hardware tools to the end-users through the Internet. Here, the cloud provider creates and maintains an environment that consists of computing/storage resources.
This model of public cloud is mainly used for software development. A typical example of PaaS is Windows Azure.
Public Cloud and the Related Security Challenges
Most organizations, big or small, are now using cloud services in one form or another. In such a dependent scenario, they must assess and consider data security when hosted on a public cloud. Furthermore, since multiple clients and users access a public cloud setup, it is obvious to think about the overall security.
However, public cloud providers work relentlessly and ensure safety from data breaches to keep the security checks under control. For this task, they hire skilled security professionals to automate security functions and identify malicious behavior in the system as soon as it happens.
If you want to benefit from using public cloud, you should consider:
- Risk assessment to avoid potential threats
- Data encryption to prevent unauthorized access to business data
- Backup solutions to eliminate the risk of data loss in case of unforeseen events
How Does Verito Technologies Help with Cloud Services?
Verito Technologies is a reliable name in the list of managed private cloud service providers. We offer private cloud solutions to clients from different industries based on their specific needs. In addition, we enable our clients to host their data and applications on our dedicated servers to focus more on their core businesses.
If looking for reliable, cost-effective private cloud solutions, look no further than Verito’s Cloud. We will help you migrate the data from the local-host environment to our cloud servers. Call us to discuss your cloud requirements at 1-855-583-7486.
