Staying ahead with QuickBooks isn’t just about knowing the software, it’s about learning from the people who live and breathe it every single day. QuickBooks ProAdvisors are more than certified experts; they’re the accountants, bookkeepers, and educators shaping how businesses actually use QuickBooks to close books faster, manage payroll smoothly, and avoid costly mistakes.
But with thousands of ProAdvisors across the globe, who’s truly worth following right now? This list brings together 10 QuickBooks ProAdvisors every business owner, accountant, or finance leader should have on their radar. They’re the ones publishing step-by-step tutorials, answering tough questions in the community, and simplifying everything from multi-user issues to advanced reporting.
Whether you’re a small business owner trying to make sense of QuickBooks Online, a CPA handling QuickBooks Enterprise for multiple clients, or a controller looking for advanced workflows—you’ll find the right experts here.
Here’s the list of ProAdvisors consistently delivering value, and following them can save you hours of trial and error.
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How We Selected These QuickBooks ProAdvisors
With so many professionals carrying the ProAdvisor badge, it’s important to know how we narrowed the list to the very best. The following criteria ensure that the experts featured here are not just certified, but also consistently delivering value to businesses and accounting professionals:
- Depth of QuickBooks expertise: Each ProAdvisor has a strong command of QuickBooks Online, QuickBooks Desktop, and in many cases, QuickBooks Enterprise. They bring years of hands-on experience with real client challenges.
- Educational impact: We prioritized those who regularly share actionable tutorials, live workshops, webinars, and resources that go beyond surface-level tips.
- Community leadership: These professionals don’t just work with clients, they also lead discussions in forums, events, and social communities, helping others navigate tricky QuickBooks issues.
- Practical problem-solving: From fixing data file errors to optimizing payroll and tax workflows, the ProAdvisors included here offer advice grounded in solving real-world accounting problems.
- Reach and accessibility: Many of them are active on YouTube, LinkedIn, and professional networks, ensuring their insights are easy to access and share with your team.
By applying these criteria, we’ve highlighted the QuickBooks ProAdvisors who are making the biggest difference today and who you’ll benefit most from following.
1. Hector Garcia, CPA
A well-known QuickBooks ProAdvisor, CPA, and educator, Hector Garcia is one of the most trusted voices in the QuickBooks ecosystem. He runs a successful accounting practice and is best recognized for his in-depth tutorials that simplify even the most complex QuickBooks processes.
Best for: Business owners, bookkeepers, and accountants looking for step-by-step video guidance on both QuickBooks Online (QBO) and QuickBooks Desktop.
Follow for:
- Detailed tutorials that walk through real accounting workflows.
- Advanced insights into QuickBooks Enterprise, reporting, and data management.
- Practical strategies for integrating QuickBooks with third-party apps.
- Honest reviews and comparisons between QuickBooks products.
Signature topics: Multi-user setups, inventory management, advanced reporting, and workflow optimization.
Where he shares most: YouTube, webinars, and professional accounting forums.
2. Alicia Katz Pollock
Alicia Katz Pollock is a Master QuickBooks ProAdvisor and the founder of Royalwise Solutions, a training company focused on helping businesses and accountants get the most out of QuickBooks. With years of teaching experience, she combines deep software knowledge with a knack for making learning accessible and engaging.
Best for: Accounting professionals, small business owners, and teams who prefer structured learning through courses, workshops, and certifications.
Follow for:
- Clear, structured tutorials on QuickBooks Online and QuickBooks Desktop.
- Courses that blend accounting fundamentals with practical QuickBooks use.
- Guidance tailored to both beginners and advanced users.
- Updates on new QuickBooks features and how to apply them effectively.
Signature topics: QuickBooks Online training, payroll workflows, reporting basics, and productivity hacks for accounting teams.
Where she shares most: Online courses, webinars, LinkedIn, and QuickBooks-focused learning platforms.
3. Michelle Long, CPA
Michelle Long is a highly respected CPA, Advanced Certified QuickBooks ProAdvisor, and the author of several books on small business finance. She is also the founder of the LinkedIn group “Successful QuickBooks Consultants,” one of the largest online communities for QuickBooks professionals.
Best for: Accountants, consultants, and small business owners who want a blend of technical QuickBooks expertise and strategic business advice.
Follow for:
- Practical insights on QuickBooks features from both accountant and consultant perspectives.
- Tips on building and scaling an accounting practice with QuickBooks at its core.
- Guidance for resolving common client issues and streamlining workflows.
- Leadership and mentorship within the QuickBooks community.
Signature topics: QuickBooks Desktop and Online best practices, consulting strategies, client management, and small business finance.
Where she shares most: LinkedIn, community forums, professional speaking events, and books.
4. Stacy Kildal
Stacy Kildal is a nationally recognized QuickBooks ProAdvisor and founder of Kildal Services, a firm specializing in QuickBooks Online training and support. Known for her hands-on teaching style, she was one of the earliest adopters of QuickBooks Online and has played a key role in shaping how professionals use it today.
Best for: Firms and business owners transitioning to QuickBooks Online, or anyone seeking expert-level advice on maximizing QBO’s features.
Follow for:
- Deep dives into QuickBooks Online workflows and best practices.
- Tutorials on setup, customization, and automation within QBO.
- Practical advice for managing payroll, sales tax, and client onboarding.
- Insights into app integrations that extend QBO functionality.
Signature topics: QuickBooks Online training, client workflow optimization, payroll, and automation with apps.
Where she shares most: LinkedIn, webinars, QuickBooks training events, and professional networks.
5. Veronica Wasek, CPA
Veronica Wasek is an award-winning CPA, Advanced Certified QuickBooks ProAdvisor, and founder of VM Wasek, a firm dedicated to helping small businesses manage their finances with confidence. She’s known for her approachable teaching style and resources that simplify accounting tasks for business owners.
Best for: Small business owners and entrepreneurs who want straightforward, easy-to-follow QuickBooks tutorials and templates.
Follow for:
- Step-by-step guidance on QuickBooks Online setup and usage.
- Tips on bookkeeping essentials for non-accountants.
- Resources like templates, checklists, and training materials.
- Insights into common errors and how to fix them quickly.
Signature topics: QuickBooks Online basics, bookkeeping best practices, templates, and small business finance.
Where she shares most: YouTube, blogs, and small business training platforms.
6. Candus Kampfer
Candus Kampfer is a Certified Advanced QuickBooks ProAdvisor and educator who specializes in making QuickBooks approachable for beginners. With a background in accounting and a gift for teaching, she’s built a strong following through her step-by-step video tutorials and practical training programs.
Best for: Beginners and small business owners who may feel intimidated by QuickBooks and want easy, confidence-boosting guidance.
Follow for:
- Simple, jargon-free tutorials that break down QuickBooks essentials.
- Tips on organizing books, managing expenses, and preparing for tax season.
- Encouragement and support for business owners learning QuickBooks for the first time.
- Resources that help users build bookkeeping confidence without overwhelm.
Signature topics: QuickBooks setup, beginner bookkeeping, tax preparation basics, and error troubleshooting.
Where she shares most: YouTube, online courses, and training communities for small business owners.
7. Liz Scott, CPA
Liz Scott is an Advanced Certified QuickBooks ProAdvisor, CPA, and co-host of QB ‘Power Hour,’ a popular webinar series dedicated to QuickBooks professionals. She also runs Accounting Lifeline, a firm that provides accounting solutions and training. Her work blends technical expertise with a strong focus on community education.
Best for: Accountants and bookkeepers who want to deepen their QuickBooks knowledge and stay current on new features and best practices.
Follow for:
- Live webinars and training sessions on QuickBooks updates and features.
- Tips on app integrations, automation, and building efficient workflows.
- Practical advice for accountants running client-facing firms.
- Guidance on transitioning from QuickBooks Desktop to QuickBooks Online.
Signature topics: App ecosystem integrations, QuickBooks Online optimization, automation, and advanced accounting workflows.
Where she shares most: Webinars, LinkedIn, QuickBooks community events, and professional networks.
8. Mariette Martinez, EA
Mariette Martinez is an Enrolled Agent, Financial Educator, and QuickBooks ProAdvisor who focuses on empowering solopreneurs and small business owners. With a passion for teaching financial literacy, she blends tax expertise with practical QuickBooks training to help business owners feel confident managing their books.
Best for: Freelancers, solopreneurs, and small business owners seeking approachable QuickBooks guidance with a strong tax and compliance perspective.
Follow for:
- Practical tips on QuickBooks Online setup and day-to-day use.
- Clear explanations of tax workflows and compliance within QuickBooks.
- Educational resources designed for non-accountants.
- Encouragement and financial literacy content tailored for small business communities.
Signature topics: QuickBooks Online, tax preparation, compliance, and financial literacy for small businesses.
Where she shares most: Webinars, social media (LinkedIn and Twitter), and small business training events.
9. Seth David
Seth David is the founder of Nerd Enterprises, Inc., and a seasoned QuickBooks ProAdvisor known for his high-energy, practical training style. He has built a reputation for simplifying complex accounting concepts through engaging video content and hands-on workshops.
Best for: Accountants, bookkeepers, and business owners who want actionable training on both QuickBooks and broader financial management strategies.
Follow for:
- In-depth QuickBooks tutorials with real-world case studies.
- Guidance on Excel, Google Sheets, and other tools that enhance accounting workflows.
- Tips for scaling accounting practices with better systems and processes.
- Direct, approachable teaching style that makes complex topics easier to grasp.
Signature topics: QuickBooks Desktop and Online, financial reporting, productivity tools, and workflow design.
Where he shares most: YouTube, training courses, and interactive workshops.
10. Joe Woodard
Joe Woodard is a nationally recognized thought leader in the accounting profession, an Advanced Certified QuickBooks ProAdvisor, and the CEO of Woodard Events, which organizes the popular Woodard Institute and Scaling New Heights conference. He is widely respected for helping accountants and bookkeepers elevate their practices and better serve clients through technology and training.
Best for: Accounting firm owners and professionals who want to go beyond technical QuickBooks training and learn how to build scalable, future-ready practices.
Follow for:
- High-level insights on accounting practice management and advisory services.
- Guidance on integrating QuickBooks with broader firm technology stacks.
- Access to large-scale training events and workshops tailored to professionals.
- Strategies for positioning accounting firms as trusted advisors, not just bookkeepers.
Signature topics: Practice scaling, advisory services, leadership in the accounting profession, and advanced QuickBooks workflows.
Where he shares most: Conferences, webinars, LinkedIn, and professional accounting communities.
Honorable Mentions Worth Adding to Your Feed
While the top 10 ProAdvisors form a strong core list, there are many other professionals in the QuickBooks ecosystem who consistently share valuable knowledge. Here are a few more experts worth following:
- Matthew Fulton – Known for his expertise in automation and workflow design within QuickBooks Online.
- Marjorie Adams – Focuses on ERP and QuickBooks Enterprise consulting for scaling businesses.
- William “Murph” Murphy – A long-time QuickBooks writer and trainer with deep technical insights.
- Sandi Smith Leyva – Specializes in practice growth strategies for accountants and consultants.
- Ilse Benun – Offers clear, practical QuickBooks tutorials tailored to small businesses.
- Candace LeVasseur – Strong focus on client advisory services and modern accounting practices.
- Brad Celmainis – Shares detailed guidance on advanced QuickBooks reporting and clean-ups.
- Dan DeLong – Known for technical expertise and problem-solving with QuickBooks integrations.
- Clayton Oates – A thought leader in the accounting technology space with global perspective.
- Beth Blatchford – Provides approachable training and support for QuickBooks users at all levels.
These professionals may not always have the same reach as the top 10, but they consistently add value to the QuickBooks community.
How to Get Real Value from Following These ProAdvisors
Following top QuickBooks ProAdvisors is only useful if you actively apply what you learn. Here’s a simple playbook to turn insights into results:
- Set up alerts for your favorites: Choose 4–5 ProAdvisors who align with your needs (beginners, Enterprise, tax, or app integrations) and turn on post or video notifications. This ensures you never miss their most valuable updates.
- Block time for learning: Dedicate 30 minutes each week to watch a tutorial, read a post, or attend a webinar. Treat it like professional development.
- Save and organize resources: Use bookmarks, folders, or a knowledge hub in your firm’s workspace to collect templates, checklists, and workflows shared by these experts.
- Map advice to your workflow: Not every tip will apply to your setup. Evaluate each piece of advice against your current processes, client needs, and app stack before adopting it.
- Track measurable improvements: Aim for one tangible win per month, such as cutting close time by a day, reducing rework, or improving accounts receivable turnover. This way, following ProAdvisors directly contributes to business performance.
By treating these experts as your virtual mentors and structuring how you learn from them, you can transform QuickBooks from just accounting software into a true growth engine for your business.
Conclusion
QuickBooks is a powerful tool, but the difference between simply using it and mastering it often comes down to learning from the right people. The ProAdvisors featured here represent the best in the field—educators, consultants, and leaders who consistently share actionable knowledge, whether you’re just starting out or managing complex multi-user environments in QuickBooks Enterprise.
By following them, you gain access to tested workflows, time-saving shortcuts, and practical insights that can improve both your books and your business decisions. Think of this list as your go-to resource: whether you need to fix a stubborn error, streamline month-end close, or understand the latest QuickBooks features, these are the experts shaping the conversation today.
If you’re serious about running smarter, faster, and more accurate accounting with QuickBooks, keeping these ProAdvisors in your feed is one of the best investments you can make.
